from DIY to distinctive
Embellish Mountain Weddings
As Embellish Productions, the firm had a glitter-and-pink logo and a name that left people guessing: were they planners, decorators, or something else? Their visuals leaned trendy and cute, which resonated with some brides but fell short of attracting the high-end Jackson Hole clientele they wanted. They needed a brand that positioned them as aspirational, not just on-trend.
The Approach
We started with strategy: clarifying their market position and voice. To reach their ideal clients — brides seeking luxury experiences and elevated event design — they needed a brand that conveyed refinement, confidence, and place.
The first step was renaming the company to Embellish Mountain Weddings, instantly clarifying their niche and aligning with the Jackson Hole region. From there, we collaborated with a secondary designer to evolve their original chandelier logo into a polished crest. This new mark carried forward their roots while nodding to heritage and culture — echoing the elegance of a chandelier and the silhouette of a hunting trophy mount.
To complete the transformation, we choreographed three styled shoots that built a portfolio of aspirational imagery, demonstrating the caliber of events they could deliver.
The Solution
A refined name, a sophisticated crest identity, and a portfolio of styled imagery — together creating a brand that was polished, rooted in place, and positioned to compete in the luxury wedding market.
The Impact
Within a season, Embellish Mountain Weddings began booking larger-scale weddings and events. They attracted brides with higher budgets for florals and décor, and their reputation shifted from “cute and trendy” to “timeless, aspirational, and impossible to overlook.”
