inspiring donors with clarity

Wyo Text Line

a collaboration from Cathedral Home and Crisis Text Line

Wyoming is one of the most rural states in the country, where stigma and distance often keep people from seeking help. Cathedral Home partnered with Crisis Text Line to bring 24/7 support to Wyoming youth and families — but the project needed its own identity. Without a clear brand, the service risked getting lost as “just another hotline,” rather than becoming a trusted, recognizable resource.

The Approach

We treated Wyo Text Line as a micro-brand within the larger nonprofits, giving it an identity strong enough to stand on its own while still aligning with both organizations.

Key steps included:

Designing a name and visual identity rooted in Wyoming culture — approachable, clear, and stigma-free.
Building a messaging strategy that positioned the line not as crisis intervention only, but as everyday support for anyone feeling alone.
Creating a suite of outreach tools: posters, stickers, digital content, and campaign messaging tailored for schools, coaches, and communities across the state.
Framing the brand around one core promise: No one is alone in Wyoming — no matter how rural, no matter how cowboy tough.

The Solution

The Wyo Text Line brand is simple, approachable, and deeply tied to place. Its design and messaging have made it easy to share in schools, locker rooms, clinics, and community spaces across the state — reaching people who might otherwise never ask for help.

The Impact

In just seven months, the project secured six years of dedicated funding — a testament to how clarity and strategy inspire donor confidence. More importantly, the brand now serves as a visible, trustworthy lifeline for Wyoming youth and families, ensuring support is always one text away.